Video: Travis Pastrana takes a page from the Ken Block school of marketing
 

Filed under: [URL="http://www.autoblog.com/category/motorsports/"]Motorsports[/URL], [URL="http://www.autoblog.com/category/marketing-advertising/"]Marketing/Advertising[/URL], [URL="http://www.autoblog.com/category/videos/"]Videos[/URL], [URL="http://www.autoblog.com/category/subaru/"]Subaru[/URL]

[URL="http://www.perth-wrx.com/2011/06/21/travis-pastrana-takes-a-page-from-the-ken-block-school-of-market/#continued"][IMG]http://www.blogcdn.com/www.autoblog.com/media/2011/06/pastranaliveryreveal.jpg[/IMG][/URL]
[CENTER][B][I] Travis Pastrana reveals the new livery on his 2011 WRX STI - Click above to watch video [URL="http://www.perth-wrx.com/2011/06/21/travis-pastrana-takes-a-page-from-the-ken-block-school-of-market/#continued"]after the jump[/URL][/I][/B][/CENTER]

[URL="http://hooniverse.com/2010/03/05/land-rover-experience/"]Travis Pastrana[/URL] may have [URL="http://www.autoblog.com/2010/11/11/travis-pastrana-and-michael-waltrip-join-forces-to-form-pastrana/"]jumped over to the world of NASCAR[/URL], but he clearly didn't forget how to drive a rally car. He's prepping for the upcoming [URL="http://www.autoblog.com/tag/x+games"]2011 X Games[/URL], and was looking for a way to show off the new livery on his [URL="http://www.autoblog.com/model/wrx+sti"]2011 Subaru WRX STI[/URL]. Taking a page from the book of Block, Pastrana has decided to go with a marketing video that looks, um, awfully familiar.

Pastrana has called upon the Mad Media production company, the same crew responsible for a [URL="http://www.autoblog.com/tag/ken+block"]Ken Block[/URL] clip from earlier in the year. [URL="http://www.youtube.com/watch?v=YRpSsCRf4aI"]Block's video showcased the new livery for his 2011 Ford Fiesta WRC car[/URL], as well as some scantily clad ladies, pumping music, quick focus changes and snappy cuts. The formula is clearly a simple one: [I]Hot Chicks + Cool Cars = Maximum Views[/I], and that's the very title of Pastrana's video.

Ken Block also produced another video to hype his Gymkhana contest, which gave him [URL="http://www.autoblog.com/2010/12/01/video-ken-block-hypes-gymkhana-grid-invitational/"]an opportunity to take a friendly jab at Travis[/URL]. Pastrana is looking to return the favor, and, unless he decides to do a barrel roll with the car, our money is on the Subie to take gold at the 2011 X Games.

Check out Pastrana's shiny new WRX, and his take on the Block school of marketing in the clip posted [URL="http://www.perth-wrx.com/2011/06/21/travis-pastrana-takes-a-page-from-the-ken-block-school-of-market/#continued"]after the jump[/URL].[URL="http://www.autoblog.com/2011/06/21/travis-pastrana-takes-a-page-from-the-ken-block-school-of-market/"]Continue reading [I]Travis Pastrana takes a page from the Ken Block school of marketing[/I][/URL]

[URL="http://www.autoblog.com/2011/06/21/travis-pastrana-takes-a-page-from-the-ken-block-school-of-market/"]Travis Pastrana takes a page from the Ken Block school of marketing[/URL] originally appeared on [URL="http://www.autoblog.com"]Autoblog[/URL] on Tue, 21 Jun 2011 12:00:00 EST. Please see our [URL="http://www.weblogsinc.com/feed-terms/"]terms for use of feeds[/URL].

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