Perth-WRX.com  

Go Back   Perth-WRX.com > Subaru Australia by MotorCulture > Subaru Australia Forum by MotorCulture
Register Diddy Kart ArticlesAll AlbumsBlogs FAQ Members List Calendar Search Today's Posts Mark Forums Read


Welcome to Perth-WRX, click here to register!

 
 
LinkBack Thread Tools Display Modes
  #1  
Old 17-01-2017, 01:07 PM
motorculture's Avatar
Sign me up!
DCCD Donut Driver
 
Join Date: Jul 2015
Location: Sydney
Posts: 146
Thanks: 0
Thanked 1 Time in 1 Post
motorculture at standard level
Default Subaru Reinvents 'Build and Buy' Online

To coincide with the launch of the all-new Impreza, Subaru has reinvented its ‘Build and Buy’ online tool to provide a seamless experience from choosing to buying.

The entire Subaru range is available on the new platform, which allows customers to select a model from the range, a variant and their desired colour, transmission and any accessories; and receive a transparent driveaway price.



The platform also enables customers to purchase the all-new Impreza, as well as the previously available BRZ and WRX STI – completely online.

This new platform was built with a “mobile first” approach, meaning you can “build” a new Subaru and also purchase an Impreza, BRZ or WRX STI - anywhere, anytime.

As part of the company’s ‘do’ promise to remove obstacles for the customer, introducing this platform makes choosing a new Subaru car fun, flexible and convenient.



The online purchase initiative was first introduced in 2012 for BRZ and proved a success, with the car sold-out after just three hours of going “live” on the web. The online model was then rolled out to WRX STI and most recently, Impreza when it launched last month.

Subaru Australia Managing Director, Colin Christie, said: “The online model provides an even bigger opportunity for us to reach a new tech savvy audience.”

Although there is only a small segment of car shoppers who purchase online, Subaru puts the customer at the heart of everything they ‘do’ by making the option to purchase online available in addition to traditional dealerships and pop-up stores.

Not only are they able to view the price – a repayment calculator and used car valuation tool are available to make purchasing easier.

Mr. Christie added: “The experience of buying online must be something we offer to our customers as we evolve around the digital world. Build and Buy online ensures we stay ahead of the curve.”

Last edited by motorculture; 17-01-2017 at 01:12 PM.
 

Tags
build, buy, online, reinvents, subaru

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
S-Series Special Subaru Database WRXRW General Subaru Discussion 337 23-12-2019 07:33 AM
Evo X Tarmac Build urabus Non-WRX Discussion 359 20-04-2016 06:32 AM
Domestic Rally Return for Subaru motorculture Subaru Australia Forum by MotorCulture 1 24-02-2016 09:16 AM
To Build or Buy... 207 de Mechanicals 19 05-09-2005 06:53 AM



Welcome to Perth-WRX, click here to register!

All times are GMT +8. The time now is 07:17 PM.


Powered by vBulletin® Version 3.8.9
Copyright ©2000 - 2024, vBulletin Solutions, Inc.
Content Relevant URLs by vBSEO