PS3 is so highly priced at the moment, it hasnt even come down one little bit...they are following Apple's lead with artificial pricing by the sounds of it, and this will also help them to break even.

I'm sure they are nowhere near break even yet, because sales are very poor compared to previous generation Playstations, and even the competition.

Catch 22 though, because many are waiting until the price falls before they make the purchase.