If you look again now its dropped back to 300k (they removed the fake bids). When ever something on ebay gets media attention the amount of fake bids goes through the roof. Have a look on ebay for "alife4sale" and look at the other guy emulating him - good stuff
EDIT: Just refreshed the page... "Note: This listing is restricted to pre-approved bidders or buyers only. " Bidding is now down to 155k. Bargain!