Well, interesting issue ...

The bolts holding the regulator to the panel were loose ... Which then seemed to push the reg out of the guide rail, which then pushed on the motor, and unplugged it!

Un-did the bolts, put the window back in the rail, lubed it up, re-bolted the reg (tight this time!), plugged in the motor and it was all good!

Dunno how it got so loose, haven't been doing any jumps or anything ... Not like Ken Block ... :P

Happy it's all working now, and noticed something strange, the switch for the power windows is a nissan part, do subaru and nissan collaborate/share their switches?