You need to tailor it to your industry and the company.

Also, I am impressed when the indivudual points in our add are addressed by the candidate.

KISS - no one has time to read resumes when you could be reading P-WRX at work!

I have some examples but there are probably some of the labor hire guys that are better equiped to help you there.

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Arguably my Automobile is Awash with Alliteration - Subaru Sti S202