The Northern Territory Cannonball Run was held from 22 May to the 27 in 1994 on the Stuart Highway from Darwin to Alice Springs and return, a distance of nearly 1600 kms, and attracted 118 racing enthusiasts from all over the world with their expensive machines. The race contained three distinct driving phases within the one event. These were the "flying miles", the timed sectors and, covering by far the greatest distance, normal, everyday driving during which there was no competitive element. The "flying miles" were a test of a car's acceleration with cars cross the starting line at 60 km/h and 1600 m later their speed was recorded by radar, with points awarded accordingly. The timed sections of the run were approximately 100 km stretches to which set times was applied. Cannonballers lost points on these sections by arriving either too late or too early by more than three minutes. While these sections of the run were happening, the road was open to regular traffic, although police swept the road ahead, side roads were manned and the travelling public and commercial vehicles were warned. During these sections, as throughout the run, Cannonball drivers were subject to the same laws as anyone else. It is to be pointed out, though, that in the Northern Territory doesn't exist a specified speed limit on the open road.

On 24 May, during one of the timed sections near Alice Springs, a Ferrari F40 crashed into a checkpost killing its occupants, the Japanese duo Akihiro Kabe and codriver Okano (first name unknown) and two track officials, Tim Linklater and Keith Pritchard. An inquest found that the direct cause of the accident was driver error on the part of the Japanese team which entered the checkpoint at an excessive speed.

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