Speaking of road safety .. this is my favourite high horse to climb on and flog to death.

Here's the VicRoads YouTube channel:
http://www.youtube.com/user/vicroads

Here's an example of the effort they go to educated drivers and explain what the dangers are:
http://www.youtube.com/user/vicroads.../2/STEQCvTWm0g

Here's a compilation of their TAC TV commercials:
http://www.youtube.com/watch?v=Z2mf8DtWWd8

The real focus is on cause and effect, they show the harsh reality of drink driving, not paying attention behind the wheel etc.

W.A. adds mostly tend to focus on getting caught, they should focus on the much more important consequence;you could kill someone or leave them disabled.

WA drink driving commercial:
http://www.youtube.com/watch?v=0m5jD3iv_T8

Victoria's drink driving commercial:
http://www.youtube.com/watch?v=v81iowTcPJ8