Sure Toyota build reliable cars but the only thing that ever made Subaru unreliable was the now defunct Brant system. I wouldn't rate one over the other on reliability.

I havn't closely looked at either of them, I expect they would both be well engineered cars. The Subaru is a newer design, has a newer engine design and in my opinion a better designed AWD system. It's probably a slightly safer car as well. From the reports I've read on the V6 Rav it appears to have too much power for the dynamics of the car, could be touchy in the wrong hands?