Problem is business doesn't need to deal with the humanitarian condition (possibly at a corporate level - you start entering political realms in any case). Yes a business approach works best for the economy, as it should..... but you have swing voters as well as the majority that makes up the middle/lower class that need to feel they're being looked out for. In essence this is who a lot of these masquerade campaigns are aimed at. The majority of the populous don't care about politics, or know alot about it. The swing voters are similar to a cat chasing a laser pointer along a white wall.
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