I was searching for something else vodka related and i found this link
http://www.brandrepublic.com/news/54...ide-promotion/

I read through, had a chuckle and found a link to an advert that wasn't working any more. so i hit up everyones mate youtube.

So turns out there was a massive viral marketing campaign that I completely missed. and its pretty funny.

youtube intensive!

so the first one i found was this one. i lol'd

England:
http://au.youtube.com/watch?v=cGElugU50Ig

then
Canada:
http://au.youtube.com/watch?v=KtMNgehcJFw
THE BEES
http://au.youtube.com/watch?v=G7hdS_ngWRQ&NR=1
The story of 42 below
http://au.youtube.com/watch?v=hNDIbBpxoBA

there are literally dozens of them! here are some more of my favs

Nelson Mandela
http://au.youtube.com/watch?v=AKvMXRoT5TY
The prime minister:
http://au.youtube.com/watch?v=4hjoKT3SbQ4
42below and kiwi fruit
http://au.youtube.com/watch?v=002JP2BrpGc
wallabies
http://au.youtube.com/watch?v=38S3eekUGXk
the price!
http://au.youtube.com/watch?v=V2R7vfrnbp4


hit up youtube and im sure you will find HEAPs more

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