I thought the price of the 08 Sti was going to be similar to the current price and under the luxury car tax of $57K, I've just read in a magazine and in a newspaper that the projected price is now between $60K and $70K. Not sure what you guys think of the price hike, but this puts the Sti up against some different opposition. Audi TT, S3, Golf R32, 350z, BMW M1 (out next yr) and most importantly the EVO X. I think from what I've read from all the media reports/reviews so far on the Evo, it is going to be an awesome machine and unlike previous models will have a half decent interior and a nice looking exterior. So for me it ticks all the boxes, whereas the IX really didn't do it for me, from an asethetic point of view anyway. The STi sounds like it's not going to be as quick as the EVO and it certainly won't look as good, but if Subaru can make it 10K cheaper, then it's going to be game on, similar price then it won't be pretty. I think even diehard subi fans would be jumping ship.