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Rossco · #31 05-08-2011, 05:37 PM

Consumption on Licensed Premises

It is not acceptable for licensees to:
1. Externally advertise a complimentary drink upon arrival, unless the drink is provided ancillary to another service such as accommodation or food.
2. Promote or sell drinks that offer alcohol:
 in non standard measures (unless lesser amount); and/or
 by virtue of their emotive titles such as – “laybacks”, “shooters”, “slammers”, “test tubes”, “blasters”
3. Offer or provide drink or loyalty cards that provide:
 a multiple of free drinks;

In other words, the drink/loyalty card must not, by design or potential misuse, create an incentive for patrons to consume liquor more rapidly, and/or in greater amounts than they otherwise might.

4. Offer, provide or distribute promotional cards, vouchers or incentives, away from the licensed premises, that provide free or discounted drinks.
5. Undertake promotions of discounted alcohol for a limited duration, in which discounted alcohol is the enticement for people to attend the premises and which may encourage the irresponsible consumption of liquor, however:
a) it is an acceptable practice to conduct two "traditional happy hour" (i.e. of 60 minutes duration) during or immediately following normal day-time working hours, provided there is at least four hours separation between each happy hour and happy hour has ceased by 7.00 pm;

Been there done that have the T-shirt.

Good luck....Now you know why no one else advertises like this.....Big fines in the 10's of thousands.