Filed under: Marketing/Advertising, Videos, Subaru, Off-Road



What's more fun than running through a five-kilometer obstacle course in the woods? Running through a five-kilometer obstacle course in the woods... while being chased by zombies!

The event is called Run For Your Lives, and while it doesn't actually involve, you know, "real" zombies (which fortunately only exist in movies - we think), it does the next best thing. Participants pick a path through the woods, littered with man-made obstacles, with a flag belt tied 'round their waists. They've got to run the distance, overcome the obstacles and avoid loosing their "health flags" to the legions of make-believe zombies chasing after them.

The first such event is scheduled for October 22 in Baltimore, with more locations to follow. So what does this have to do with cars, you ask? Well, it's got zombies, so what more excuse do we need? It also happens to be sponsored by Subaru, which is building an advertising campaign around it, billing its go-anywhere-and-fast Impreza WRX as "The official escape vehicle of the Zombie Apocalypse".

Cute, but when push comes to shove, there probably aren't many vehicles we'd take over a WRX if we were, you know, actually being chased by the brain-hungry undead. What would you pick? Share your opinion in the Comments section below and follow the jump to watch the video.Continue reading Subaru WRX... official escape vehicle of the zombie apocalypse?

Subaru WRX... official escape vehicle of the zombie apocalypse? originally appeared on Autoblog on Wed, 27 Jul 2011 12:31:00 EST. Please see our terms for use of feeds.



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