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Old 23-04-2019, 06:12 PM
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Lightbulb changeless change



In the Attic named Pleiades



From the Subaru 360 catalog of July 1969
Based on the concept of changeless change, the Subaru 360 was produced and sold without undergoing any major model changes for 12 years. During this period, rival manufacturers launched other outstanding light cars, and Subaru responded by implementing repeated minor improvements to the Subaru 360 in order to satisfy the demands of customers. The introduction in the catalog towards the end of the model line describes the unique concept of the Subaru 360 in simple terms as follows.

A distinctive high performance car perfected over more than 10 years
It is 11 years since the Subaru 360 first appeared on our streets with its highly original style. The Subaru 360 is the only car that has continued for more than 10 years without undergoing a single model change. Even now, 11 years later, the unique style of this car does not feel out of place. Conversely, in an age of increasing individuality, the Subaru 360 appears even more attractive.

It is precisely because of the rational thinking that was devoted to designing and building a spacious, easy to use, and high performance car all those years ago that the Subaru 360 remains so original today. However, although the Subaru 360 has not undergone a full model change, it has been subject to more than 1,500 minor improvements until now.

Some of these improvements have targeted visible areas such as the car appearance and fittings, however, most of them have been directed towards greatly improving invisible portions such as the engine and suspension. Subaru engineers have devoted their efforts to essential areas such as these. It is thanks to such efforts that the Subaru 360 has come to be trusted and loved by so many people.


(Excerpt from the Subaru 360 catalog issued in July 1969)



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